Arbitrary Secondaries

“29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget” (via Reecie)

A quarter million of them. 250,000 brightly colored superballs, bouncing down a San Francisco street. Is this a great country or what?

I vote for creepy, but it’s the “music” in those ads that drives me insane

“If you ask for more copy it will be sent as a .jpg. If you ask for images they will send powerpoint presentations”

$40 million worth of dot com ads during the Super Bowl five years ago, from companies that went “poof”

“flavour seems to be the last thing that consumers rely on in their preference for Pepsi or Coca-Cola”

“Never use blue, I hate blue because I hate people with blue rugs”

Note, this is not an official Johnson and Johnson ad. But maybe it ought to be...

$2.3 billion, up 39% from last year

“61% of blog readers responding to the survey are over 30, and 75% make more than $45,000 a year.”

“He compared today’s climate to 1957, when television viewership was up but advertisers were spending a small percentage of their budgets on the medium”