November 05, 2005

Weblog Advertising Yields Audi Dramatic, Cost-Efficient Results
“29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget” (via Reecie)

October 29, 2005

Sony’s got balls
A quarter million of them. 250,000 brightly colored superballs, bouncing down a San Francisco street. Is this a great country or what?

July 01, 2005

Six Flags’ Mr. Six: Infectious, or Just Plain Creepy?
I vote for creepy, but it’s the “music” in those ads that drives me insane

May 26, 2005

The unspoken rules of graphic design
“If you ask for more copy it will be sent as a .jpg. If you ask for images they will send powerpoint presentations”

January 28, 2005

A Look Back at the Bubble Bowl
$40 million worth of dot com ads during the Super Bowl five years ago, from companies that went “poof”

October 18, 2004

“The Coke label stimulated a huge increase in activity in parts of the brain associated with cultural knowledge, memory and self-image”
“flavour seems to be the last thing that consumers rely on in their preference for Pepsi or Coca-Cola”

August 26, 2004

Clientcopia : Stupid Client Quotes
“Never use blue, I hate blue because I hate people with blue rugs”

August 15, 2004

Sometimes advertising requires no words
Note, this is not an official Johnson and Johnson ad. But maybe it ought to be...

May 25, 2004


May 21, 2004

Blogads: results from the reader survey for blog advertising.
“61% of blog readers responding to the survey are over 30, and 75% make more than $45,000 a year.”

April 06, 2004

“The Internet showed the most robust year-over-year gain of any advertising category in 2003, posting a 15.7 percent increase to $6.4 billion”
“He compared today’s climate to 1957, when television viewership was up but advertisers were spending a small percentage of their budgets on the medium”


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