Wed. Nov 26, 2008
Is That Really Amish?
I’m guessing you’ve seen the ads on TV. They are for a product that is an odd jumble of words, the “Amish made heat surge.” During the commercial, we see a lot of men wearing Amish hats, indoors, assembling these electrical devices, which they market as some kind of Amish made fireplace.
Hilarious example one, hilarious example two. They look so real, don’t they? (you can also teach your infant that things which look very hot are actually OK to touch!)
It’s the hats that bother me.
I don’t think wearing them indoors while at work qualifies you as Amish, polite, or even OSHA compliant.
Then at the end of the commercial, we see Amish people departing in a horse drawn carriage laden with two of these electronic devices. As if they are taking them to their home. Which, if they are truly Amish, will have no place to plug them in.
If I’m going to buy an electronic device, I’d like for it to be made by someone who actually uses electricity. However, the website suggests that the Amish only make the wooden casing (which they euphemistic call a “mantle,” as if you are buying an actual fireplace), and that “The HEAT SURGE miracle heater is a work of engineering genius from the China coast.”
Of course, I guess they wouldn’t sell as many if they marketed them as “overpriced Chinese made electric heaters wrapped in wood in Ohio.”